Narrative and audience theories

Hypodermic needle audience link

Media is like a syringe which injects ideas, attitudes and beliefs into the passive audience.

Watching violent shows can make you violent, e.g. Jamie Bulger Killers

 

 

 

 

 

 

Uses and Grats audience theory

We all have different uses for media; information, personal identity, integration and social interaction and entertainment.

BBC news.

 

Todorov’s narrative theory

It was his belief that all films followed the same narrative pattern. They all went through stages called the equilibrium, disequilibrium, acknowledgement, solving before returning to equilibrium.

Die Hard.

 

 

Propp’s character theory

Made of basic components

Hero

Villain

Princess/prize

Donor

Dispatcher

(Magical) helper

Prize protector

Example: Scott Pilgrim Vs The World

 

Levi- Strauss narrative theory

He believed that the movie would be about the struggle for power between binary opposites.

Good vs Bad

Strong vs Evil

Chaos vs Evil

 

Shrek

Roland Barthes narrative theory

It was the theory that there are many meanings from a single subject. They believed that the media was like a ball of string, and once unravelled, it would release countless possibilities, to be examined from many different angles.