Hypodermic needle audience link
Media is like a syringe which
injects ideas, attitudes and beliefs into the passive audience.
Watching violent shows can make
you violent, e.g. Jamie Bulger Killers
Uses
and Grats audience theory
We all have different uses for
media; information, personal identity, integration and social interaction and
entertainment.
BBC news.
Todorov’s narrative theory
It was his belief that all films
followed the same narrative pattern. They all went through stages called the
equilibrium, disequilibrium, acknowledgement, solving before returning to
equilibrium.
Die Hard.
Propp’s
character theory
Made of basic components
Hero
Villain
Princess/prize
Donor
Dispatcher
(Magical) helper
Prize protector
Example: Scott Pilgrim Vs The
World
Levi- Strauss narrative theory
He believed that the movie would be about the struggle for power
between binary opposites.
Good vs Bad
Strong vs Evil
Chaos vs Evil
Shrek
Roland Barthes narrative theory
It was the theory that there are many meanings from a single
subject. They believed that the media was like a ball of string, and once
unravelled, it would release countless possibilities, to be examined from many
different angles.
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