Intertextuality

Intertextuality

Intertextuality refers to the interdependent ways in which texts stand in relation to one another (as well as to the culture at large) to produce meaning. 

This is a reference by Austin Powers, paying homage to the James Bond franchise. The image depicts Dr. Evil imitating Blofeld, in his signature pose. This generates humour to the otherwise serious spy series.

The audience then learns about new movies and develops a new taste. It introduces the viewers to the James Bond franchise.

This is a scene from The Simpsons, making light of the movie "Silence of the Lambs". The images shows Mr. Burns imitiating Hannibal Lector. It has a comedic effect which makes the audience laugh, which is the primary goal for the show. The show’s tribute to the film also introduces viewers to another genre of video, and may sway them to watch the Silence of the lamb’s movie.

 This is a poster linking The Big Bang Theory and Dexter's Laboratory. This intertextuality is used to make humour of both shows, and create a link from a cartoon to real life. The audience then learns about new movies and develops a new taste