The genre
falls under the action category. The sparks and flames depicted in the poster
further supports the claim that it is related to action. The character
"Joker" is grey and dark implying that the film is somewhat of the
tragedy variety. The bat symbol is the only illustration of light, and can
therefore be perceived as a binary opposite movie (Levi- Strauss theory); good
vs evil. The flames can be further deciphered as the eternal struggle for power
between chaos and order, moral and immoral, The Joker vs The Batman.
Violence
and blood is displayed in this movie have been implemented, and therefore the
hypodermic needle theory is applicable. However, I do not think the two step
flow theory is correct in this instance as there is no evidence to suggest
subliminal messaging. Finally, Uses and Grats theory can be correct in this
movie. People may use this video to make up for things in their lives, add
excitement or the sense of meaning to their otherwise mediocre, dull lives.
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