Theories that apply to The Dark Knight

The Dark Knight

The genre falls under the action category. The sparks and flames depicted in the poster further supports the claim that it is related to action. The background is grey and dark implying that the film is somewhat of the tragedy variety. The bat symbol is the only illustration of light, and can therefore be perceived as a binary opposite ;good vs evil. The flames can be further deciphered as the eternal struggle for power between chaos and order, moral and immoral.
Displayed in this poster have been implemented, and therefore the hypodermic needle theory is applicable. However, I do not think the two step flow theory is correct in this instance as there is no evidence to suggest subliminal messaging. Finally,can be correct in this movie. People may use this video to make up for things in their lives, add excitement or the sense of meaning to their otherwise mediocre, dull lives.



Narrative and audience theories

Hypodermic needle audience link

Media is like a syringe which injects ideas, attitudes and beliefs into the passive audience.

Watching violent shows can make you violent, e.g. Jamie Bulger Killers

 

 

 

 

 

 

Uses and Grats audience theory

We all have different uses for media; information, personal identity, integration and social interaction and entertainment.

BBC news.

 

Todorov’s narrative theory

It was his belief that all films followed the same narrative pattern. They all went through stages called the equilibrium, disequilibrium, acknowledgement, solving before returning to equilibrium.

Die Hard.

 

 

Propp’s character theory

Made of basic components

Hero

Villain

Princess/prize

Donor

Dispatcher

(Magical) helper

Prize protector

Example: Scott Pilgrim Vs The World

 

Levi- Strauss narrative theory

He believed that the movie would be about the struggle for power between binary opposites.

Good vs Bad

Strong vs Evil

Chaos vs Evil

 

Shrek

Roland Barthes narrative theory

It was the theory that there are many meanings from a single subject. They believed that the media was like a ball of string, and once unravelled, it would release countless possibilities, to be examined from many different angles.

 

Analysis of movie poster

The genre falls under the action category. The sparks and flames depicted in the poster further supports the claim that it is related to action. The character "Joker" is grey and dark implying that the film is somewhat of the tragedy variety. The bat symbol is the only illustration of light, and can therefore be perceived as a binary opposite movie (Levi- Strauss theory); good vs evil. The flames can be further deciphered as the eternal struggle for power between chaos and order, moral and immoral, The Joker vs The Batman.

Violence and blood is displayed in this movie have been implemented, and therefore the hypodermic needle theory is applicable. However, I do not think the two step flow theory is correct in this instance as there is no evidence to suggest subliminal messaging. Finally, Uses and Grats theory can be correct in this movie. People may use this video to make up for things in their lives, add excitement or the sense of meaning to their otherwise mediocre, dull lives.

Women in the Media - 1900s - Present

Three waves of Feminism Timeline

First wave:
1830's to 1900's
The political agendas regarding sexual, reproductive and economic matters were made to aware to the public of Britain. The idea was created that women could contribute equal to men or even surpass them.
Second wave:
1960's to 1980's
After World War II, women decided to broaden the debate by focusing on family and workplace rights. The government had perceived that women achieved their goal, due to the fact they gained the vote after World War I. However, they were still received less pay than men in the workplace, and were sometimes mistreated in public areas. Civil issues such as Black, Chicano, Asian-American Civil rights movements were also arising, but they all joined together to fight for gender equality.
Third wave:
1990's to present
 Women are still trying to get complete equality in all aspects of life. Due to the number of varying feminist outlooks, the word "feminist" can be interpreted in different ways.

Intertextuality

Intertextuality

Intertextuality refers to the interdependent ways in which texts stand in relation to one another (as well as to the culture at large) to produce meaning. 

This is a reference by Austin Powers, paying homage to the James Bond franchise. The image depicts Dr. Evil imitating Blofeld, in his signature pose. This generates humour to the otherwise serious spy series.

The audience then learns about new movies and develops a new taste. It introduces the viewers to the James Bond franchise.

This is a scene from The Simpsons, making light of the movie "Silence of the Lambs". The images shows Mr. Burns imitiating Hannibal Lector. It has a comedic effect which makes the audience laugh, which is the primary goal for the show. The show’s tribute to the film also introduces viewers to another genre of video, and may sway them to watch the Silence of the lamb’s movie.

 This is a poster linking The Big Bang Theory and Dexter's Laboratory. This intertextuality is used to make humour of both shows, and create a link from a cartoon to real life. The audience then learns about new movies and develops a new taste