Wednesday 22 March 2017

9) Double page spread analysis

 This feature pages has four artists in the midst of playing a song. The setting is a beachfront, and the image is black and white. The text is a lighter white, with some text coloured in red. The contrast highlights the text as having a greater importance.  The lead singer is the largest object on screen, which makes him the centre of attention. None of the members of “U2” are looking directly at the camera. This sways against conventional layout, but as this is a rock magazine, it is not unusual. All text on the image is uppercase, and bold. This makes the article more enticing to read due to the fact it grabs the audience’s attention. The page follows the usual style of the magazine, using the same red box in the top left side of the page, and the text is always the same. The caption on the top left side of the page gives context to the image: “Pebble yells U2 hit the beach to promote new album “Songs Of Innocence””.  The bottom right paragraph of text is coloured red which immediately stand out the most. It is adjacent to the hook, which makes it more likely to be read, which implies that the creators thought it important. The wide shot allows the scenery and all band members to be seen. The language used is violent, and example being the term “kills”. The article discusses a suicidal theme, which reinforces the idea that the audience is mature.


 The double page is from a NME magazine. In this article, the artist is placed on the left side. This spread utilises the rule of three, the image of drake is placed on the left because the audience is likelier to give attention as a world famous artist is present. Compromising the conventional layout will coincide with rap’s unorthodox style, which embodies Drake’s persona as a distinct and against mainstream.
The image of Drake is a medium shot. The lack of distance between Drake and the camera implicates that the article is focused, and it will reveal things that would’ve otherwise been unknown. The artist’s posture suggests that the interview is serious and he is has concealed information. The stern expression on his face further supports this, and also speaks to the idea that in relation to the hook “Drake’s Progress”, it is grim and saddening one.
The masthead font seems to implicate a light, comedic interview, but the bold quote written in sans serif font directly contradicts this. The language highlighted in this quote includes the term “I can’t paint a façade”. The terminology used infers that the targeted demography must be a mature audience, aged 18+. However, the colloquial term ”drizzy” is used, therefore implying that the audience  at eldest in their 20s, due to the fact that they would have to keep up to date with hip hop  affairs to understand.
The houses style of the magazine is by definition consistent throughout each article, and this spread is no exception. The uniformity of the magazines styles allows the colours and fonts to be associated with their brand. Additionally, the artists featured will also be related. The rule of three can be seen here, as the colours gold, black and blue are present on a white background. The rapper is regular with this scheme, which makes the simplicity of the double pages more tempting to delve into. However, the anomaly would be the text in image. The phrase “DRIZZY” is coloured in pink, gold and blue. The pink may have been placed there to draw attention to the Rolex watch on the celebrities’ wrist, which would then draw eyes to the quote. This would play a role in the reader wanting to carry on.

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